Lick Paint: Turning Home Decor Innovation into High-ROAS Growth
OUR
IMPACT
About Truzon Solar
Lick is a UK-based home decor brand redefining painting with stylish, sustainable products and a community-first approach. As a Certified B-Corp, Lick makes decorating easier, more inspiring, and less stressful for modern homeowners.
Their mission is simple: make clean energy easy, accessible, and trusted.
The Challenges We Faced
Breaking into the paint market meant overcoming major barriers:
Category Boredom – Traditional paint brands felt outdated and uninspiring.
Choice Overload – Too many confusing colors made buying decisions harder.
Low Purchase Confidence – Customers feared choosing the wrong shade for their home.
The goal: simplify decisions, increase confidence, and turn inspiration into purchases.
Our Approach
We built a creative strategy focused on transformation and trust:
Confidence-First Messaging
Positioned Lick as the easiest way to choose paint with confidence.
AI Room Visualization
Used before-and-after style creatives showing rooms transformed into multiple Lick colors within seconds.
Expert-Led UGC Content
Featured consultant-style creators sharing practical design advice and recommendations.
Scroll-Stopping Meta Ads
Created visual-first ads designed to capture attention instantly in-feed.
Benefit-Driven Testing
Tested different angles like style, simplicity, sustainability, and confidence.
The Impact
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