Designer Carpet – Crafting Online Presence, Room by Room
OUR
IMPACT
Sales Grow by 150%
0
%
Conversion Rate Boost
0
%
Unique Customers
0
K
About Designer Carpet
Designer-Carpet.co.uk is a premium UK flooring brand specializing in high-end carpets and luxury remnants. Known for superior craftsmanship and quality, the brand sought to expand its reach and revenue by establishing a strong presence on Amazon — without compromising its premium identity.
The Challenges We Faced
- Showcasing Premium Quality: Translating the tactile experience of luxury carpets into static Amazon listings was difficult for a high-value, sensory-driven product.
- Complex Product Variations: Managing numerous styles, colors, and materials required a structured catalog and clear navigation.
- Competing with Mass-Market Brands: Differentiating Designer Carpet’s premium offering among lower-priced alternatives was essential.
- Logistical Challenges: Shipping large, heavy carpet rolls efficiently through Amazon required careful fulfillment planning.
Our Approach
We provided Designer Carpet with an end-to-end Amazon solution tailored for premium, high-consideration products
- Immersive Visuals: Created high-quality A+ Content and Brand Stories with detailed texture shots, lifestyle visuals, and room simulations to replicate the in-store experience.
- Optimized Listings: Structured product variations for easy discovery, with SEO-driven titles, bullet points, and backend keywords emphasizing durability, material, and design appeal.
- Targeted Advertising: Ran PPC campaigns focused on premium keywords like “luxury carpet” and “designer flooring,” along with competitive targeting to reach high-intent shoppers.
- Educational Content: Integrated storytelling and customer testimonials into listings to build trust and justify the premium price point.
- Fulfillment Optimization: Recommended FBA for smaller SKUs and streamlined direct shipping for larger items to ensure reliable delivery and customer satisfaction.
The Impact
Achieved an average monthly revenue increase of over 150% for their core product lines on Amazon.
150% Average Monthly Sales Growth
Attracted over 20,000 new unique customers who discovered Designer Carpet on Amazon within the first year.
20,000 unique customers within the first year
Witnessed a 60% increase in conversion rates for key product categories.
Conversion Rate Boost
60%
Improved Return on Ad Spend (ROAS) by 50%, making their Amazon advertising highly profitable.
50% Increased on Ad Spend
50%
Secured Top 5 organic ranking for more than 20 high-value, non-branded search terms like "luxury living room carpet" and "durable laminate flooring."
Enhanced Visibility
Request a Free Account Review — no obligations, no pressure.
Let our experts take a look to spot issues, unlock growth, and scale with confidence — no pressure, no cost.
Get real solutions. No sales talk. No stress.