FreeSoul: Turning Wellness into Viral Success on TikTok
OUR
IMPACT
GMV growth
0
%
campaign views
0
M+
Live shopping boost
0
X
About FreeSoul
Free Soul is a UK-based women’s wellness brand offering nutritionist-formulated supplements and superfoods. Their mission is to empower women through honest, science-backed health solutions and a supportive wellness community.
The Challenges We Faced
- Building Trust in a Crowded Market: Overcoming skepticism in the women’s wellness space where supplement credibility is often questioned.
- Turning Views into Purchases: Converting high TikTok engagement into measurable sales without losing authenticity.
- Standing Out Creatively: Differentiating from competitors with a unique brand voice and content that feels real, not promotional.
Our Approach
- Authority & Social Proof: Partnered with experts and real creators to build authenticity and trust.
- Community & Belonging: Engaged audiences through live workouts, challenges, and interactive shopping events.
- Scarcity & Urgency: Used time-limited offers and exclusive discounts to prompt quick action.
- Emotion & Identity: Centered messaging on empowerment and relatable wellness stories.
- Smart Content Mix: Blended education, lifestyle, and entertainment to drive seamless conversion.
The Impact
+490% GMV growth during TikTok’s Super Brand Day
2.7M+ campaign views and record engagement on UGC and live sessions
3x Live shopping events significantly boosted conversion and repeat buyers
Request a Free Account Review — no obligations, no pressure.
Let our experts take a look to spot issues, unlock growth, and scale with confidence — no pressure, no cost.
Get real solutions. No sales talk. No stress.