Made By Mitchell: The Beauty Brand Redefining TikTok Shop Success
OUR
IMPACT
Sales Growth
0
%
Organic Views
0
M+
Conversion Rate 3.5x Higher
0
x
About Made By Mitchell
Made By Mitchell, founded by makeup artist Mitchell Halliday, is a UK beauty brand known for vibrant, pro-quality yet affordable makeup. Its bold self-expression and authentic creator-led presence made it a breakout success on TikTok Shop.
The Challenges We Faced
Entering TikTok Shop, we faced:
- Oversaturation – Competing with countless beauty brands using similar influencer tactics.
- Trust Barriers – Convincing users that pro-quality makeup could be both genuine and accessible.
The goal: build emotional trust and turn entertaining content into real conversions.
Our Approach
We used psychology-backed marketing to create emotional engagement and urgency:
- Social Proof & Relatability – Mitchell’s unfiltered live demos built transparency and connection.
- Scarcity & FOMO – Limited drops, countdowns, and restocks triggered excitement and impulse buying.
- Influencer Trust – Long-term partnerships with relatable creators created authentic advocacy.
- Emotional Storytelling – Content celebrated individuality and self-expression, fostering belonging.
- Native Strategy – Short, raw videos with trending audio fit TikTok’s culture and kept attention.
The Impact
+420% Sales Growth on TikTok Shop within 6 months
Average Monthly Sales Growth
30M+ Organic Views from UGC and influencer content
4000+ unique customers within the first 3 Month
Witnessed a 60% increase in conversion rates for key product categories.
Conversion Rate Boost
60%
Top 5 Beauty Brand on TikTok Shop UK by engagement rate
Attracts Millions New Customers
50%
Request a Free Account Review — no obligations, no pressure.
Let our experts take a look to spot issues, unlock growth, and scale with confidence — no pressure, no cost.
Get real solutions. No sales talk. No stress.