Zenagen is a salon-quality, science-backed haircare brand with award-winning botanical formulas for hair growth. After expanding to Amazon, the brand faced issues with unauthorized resellers, inconsistent branding, and underperforming ads — challenges that weakened control and trust
Zenagen | Empowering a Premium Haircare Brand without Losing Its Identity
OUR
IMPACT
Sales Grow by 180%
0
%
Increase in Ad Sales
0
%
Buy Box Restored
0
%
About Zenagen
The Challenges We Faced
Zenagen expanded onto Amazon, they faced a host of challenges
- Brand Control: Unauthorized sellers disrupted pricing consistency and customer trust with unverified inventory.
- Simplifying Science: Translating Zenagen’s advanced haircare technology into clear, relatable messaging for Amazon shoppers.
- Building Online Trust: Replicating salon-level credibility online through social proof and education.
- Product Clarity: Ensuring each product line (e.g., Revolve, Evolve) was discoverable and clearly positioned for the right audience.
Our Approach
At Amazonker, we saw Zenagen’s great potential. Our goal was to connect their advanced hair solutions with Amazon shoppers. Here’s how we helped them succeed:
- Optimized Brand Storytelling: Created A+ Content and Brand Stories that simplified product science, showcased key ingredients, and featured real before-and-after visuals.
- Keyword & Listing Optimization: Targeted high-intent search terms like “plant-based hair loss treatment,” improving visibility and click-through rates.
- Ad Strategy Overhaul: Rebuilt PPC campaigns by segmenting match types and product categories with clear ACoS goals. Added Sponsored Brand Videos, retargeting, and conquesting to capture competitor traffic.
- Seasonal Campaigns: Executed time-specific Sponsored Display and Brand ads during Q4 and Prime Days, featuring premium visuals and bundle offers that matched Zenagen’s luxury image.
The Impact
Monthly sales went up by over 180% compared to last year.
180% Monthly Sales Growth
Ad sales more than doubled in just six months9(+214%) — and we reduced their ACoS (ad spend vs sales) by 31%, making their ads much more profitable.
+214% Increase in Ad Sales
100% Buy Box Control Restored We helped Zenagen win back the Buy Box on all major listings by removing hijackers and keeping pricing consistent.
100% Buy Box Restored
100%
Zenagen products now rank in the top 3 for over 15 important search terms.
Top Search Ranks:
Request a Free Account Review — no obligations, no pressure.
Let our experts take a look to spot issues, unlock growth, and scale with confidence — no pressure, no cost.
Get real solutions. No sales talk. No stress.